Consultation

Know-how for a good start

Foundation. Potential. Design.

Comprehensive and individual advice based on many years' experience, sound expertise, and solid technological skills in the online marketing field is the prerequisite we fall back on to be able to keep our service promise. Following an individual talk, we devise an online marketing strategy geared precisely to your requirements and goals with the best possible marketing mix from the various possible disciplines. We advise you on how to structure your campaign and, on request, also on the subject of your product and/or service to be marketed.

To increase the overall success of your online campaign, we supplement our basic advice with usability and process advice – we test your online selling processes and the user-friendliness of your online offering using state-of-the-art tools and empirical tests. Following an expert analysis of your Internet presence, we discuss with you the improvement potential for increasing the traffic on your site. It is frequently the case that simple and low-cost measures lead to a significant increase in the conversion rate. And our great interest in effective processes is explained not least by our responsible-for-success fee models.

During and after the online marketing campaign, the results of the performance measurement constitute the basis for further optimization. From banner placement to the online shop –detailed, valid key figures can be ascertained and presented at any time. In the process, tracking across campaign or channel boundaries is a central method of establishing interrelations. Using nothing but tried-and-tested technologies from leading service providers, we achieve independent and objective results whose assessment and analysis allow immediate conclusions about the efficiency of your online advertising measures, even during the term of the campaign. Proven campaign components are encouraged and inefficient ones minimized.

Our services:

Conception phase

• Website controlling for the detailed analysis and optimization of your website
• Presentation and realization recommendation for specific optimization proposals
• Conception and optimization of your individual online marketing strategy

Realization phase

• Usability and online process analysis
• Tracking of all online marketing channels and extensive analysis
• Holistic performance measurement and ascertainment of all key marketing figures