NETWORKS | PARTNERSHIPS & CERTIFICATION

The German Digital Industry Association (BVDW) formerly known as dmmv, has become the largest representative for the interests of the German digital economy (internet, multimedia and software branch) with what is now more than 1000 members. Zieltraffic is a member of the BVDM and makes use of the industry network, its pool of expertise as well as the association’s communication platform. www.bvdw.org

Agencies have joined together as a Forum of Online Media Agencies (FOMA) with the goal of working together in the future within the AGOF on the further development of a market media study “Internet Facts.“ They also want to accelerate the integration of the AGOF into the ag.ma. Moreover the specialist forum has taken up the defining of market standards onto its agenda. The founding of FOMA responds to a need in the market "Up until now no decisive stance was adopted by agencies on the most up to date developments in the industry," states Uli Kramer, Spokesman and founding member of FOMA. Furthermore the forum works together with the agency sections within the German Digital Industry Association (BVDW).
  www.fomaonline.de

The Google Search Engine offers internet users an easy to use user interface, advanced search technology and an extensive package of search tools for accessing online data. The advertising industry has surrendered to what has become an indispensible instrument for performance orientated online marketing.

Nedstat is a leading provider in web analytics and innovative solutions for the optimisation of online business. Its products and services assist marketing managers in organising their online content and offers so that they specifically apply to the behaviour and preferences of their clients. This significantly improves the success of your online business. Nedstat has full service offices in Holland, Belgium, France, Germany, Spain, Sweden and the UK.

Searchmetrics GmbH is an innovative start up company which was founded initially as SEOmetrie GmbH in 2007 by Marcus Tober, an expert in SEO, together with Holtzbrinck eLab, the incubator of the Holtzbrinck Publishing Group. Searchmetrics possesses unique server infrastructure and software solutions. The Searchmetrics Suite is used to pool very large volumes of data for clients about website rankings, search keywords and about relevant competitor groups and this data is than analysed. Searchmetrics is the leading provider in web based software services. The company guarantees clients that their web content will get shown at the top of leading search engine results.

The ibi network of partners is currently the most extensive innovation grouping in the German financial services industry. This independent network enables an independent and intense dialog. ibi research gives its partners access to research results, draws together platform experts from the financial services industry, promotes intense dialog and thereby supports the worthwhile exchange of ideas, concepts and lessons learned.

The intelliAd Media GmbH is an independent technology provider based in Munich. intelliAd is supported by financially strong investors. intelliAd is a bid management software for optimizing and managing SEM campaigns. With intelliAd advertisers and agencies can increase the efficiency of their campaigns by up to 30 per cent. Each customer decides for their individual bidding strategy and can choose between a semi-automated and fully automated bid management.

The aim of this certification is to put a stop to the incorrect use of affiliate marketing links. We take measures to permanently secure high quality traffic in affiliate marketing. The BVDW stamp also contributes significantly to market transparency.

This seal serves as proof of competency and helps clients in their search for a suitable, professional online agency. Distinguished partners reach the status of experts through taking part in schoolings which are offered by IntelliAD at regular intervals, as well as an administered online media budget of at least 100.000 €. A further important criterion is the status of “Google Adwords Certified Partner”, which Zieltraffic has held for a long time running.

Google AdWords Certified Partners are online marketing professionals, agencies, and other individuals - such as search engine marketers (SEMs), search engine optimizers (SEOs), and marketing consultants - who currently manage or want to manage AdWords accounts. They must sign up for the program successfully and have an active AdWords account. Partners go to extra lengths to attain this status, including passing our exams, which demonstrates their in-depth knowledge of AdWords.

The SEA certificate by Unit Search is meant to help clients receive insight into the processes applied by SEA agencies, thereby assisting to provide more transparency in the market. It is the aim of the certificate to document professional procedure while remaining at a high technological standard. This documentation is then based upon the existing certifications offered by Google (Google Advertising Professionals, Yahoo Search Marketing Certificate).

Besides the obligations that certificate holders are expected to observe, a certification board scrutinizes the adherence to them in regular intervals. Furthermore, Unit Search constantly adjusts the certification criteria to the current developments of search engine marketers.

Microsoft Accredited Professional is the official accreditation for Microsoft Advertising adCenter clients. Certified Microsoft Advertising SEM partners are online marketing experts, agencies or other individual experts and offer innovative advertising possibilities with the second largest marketer of online advertising. Through the Microsoft Advertising accreditation, Zieltraffic has prepared itself for the challenges that may lie ahead. The certification includes an extensive Accredited Professional exam, by which Zieltraffic has once again proven its knowledge, this time with respect to the Microsoft Advertising adCenter.

Yahoo! certified SEM partners are online marketing experts, agencies and further individual experts. They distinguish themselves by constantly offering a first class service when dealing with their clients. Furthermore, Yahoo! certified partners are privy to a wide range of knowledge with respect a host of different accounts, as well as having several years experience in professional campaign management. You as a client in particular stand to profit from this know-how.