Tracking

Zieltraffic integrates redirects and conversion tracking codes into all of your campaigns and then aggregates the data centrally by MetaTracker and analyses the results for you.

Our service "Tracking & Controlling" offers you comprehensive performance control of your online marketing measures. We compile detailed reporting about views, clicks, leads, sales, click through rates and conversion rates. You can then use the obtained analysis data to specifically optimise your campaigns and your marketing mix.

With our Z Sales “Tracking & Controlling” service we offer the setup of a standard tracking solution. We make sure that web analysis pixels are integrated into your processes and where necessary into others processes too.

With Z Media "Tracking & Controlling" we also offer the integration of an ad server. With Z Consult we advise you on the implementation of the correct tracking system, on how to integrate tracking pixels (delivery order ID, reload check), on the application of tracking cross over, on the valuation and interpretation of log files or web analysis systems and on the set up of Webanalytics (profiles, aims, funnels, segments, reports).

• Web analysis with Google Analytics or LogFile Analyzer
• Tracking and performance controlling with the MetaTracker and sector specific tracking systems (affiliate networks such as Zieltracker, bid management systems for SEM and display advertising ad servers)
• Lead management and process transaction reporting by Zieltraffic via our landing page framework (PHP+Symfony)
• Extended reporting options with API connections (for instance Google AdWords API)
• Technical specifications / software engineering (Sympfony/PHP, Java/Spring)