Conversion Optimization & Testing Optimization of landing pages and processes – Maximize performance
  • Optimization

    We analyse your website, paying particular attention to functionality, user- friendliness (usability) and the content of your existing landing pages, in other words the final processes. If identified, we inform you with the aid of a web analysis, about the flaws of your website (lost conversion rates, funnel analyses etc).

    The findings of this analysis are dealt with; if necessary this may lead to the creation of a whole new design for your website. By the validation of our suggestions in internal usability, laboratory tests and from A/B and multi-variant tests you can be certain to get maximum performance from your new website.

    How does it work?

    Based on usability analyses, web analyses, Eyetracking heatmaps and substantial A/B or multivariate tests, we optimise your websites to achieve higher conversion rates.

    Why is it necessary?

    A user-friendly layout for your website is the key to the acquisition of new clients and respectively an increase in conversion rates.

    With our "Conversion Optimisation & Testing" service we make use of prepared layout suggestion usability tests. In this way we can make sure that only the most promising proposal gets implemented. Once the transcribed landing pages/ processes are put into live operation these are then validated and optimised further by A/B or multivariate tests.

    Für wen / was geeignet?

    Our service "Conversion Optimisation & Testing" is applicable for Z Consult as well as for Z Sales and Z Media

    Z Sales and Z Media offer extensive usability analyses (with concrete recommendations) of your website, A/B or multivariate tests and standardised cross browser tests. New layouts/implementations are validated with laboratory tests on usability and resulting on performance.

    Z Consult offers advice about the usability of your website and respectively about your conversion process, the implementation of A/B or multivariate tests, the realisation of usability tests and cross browser testing.

    Tools

    • Google Website Optimizer für Testing
    • Visual Website Optimizer
    • Litmus Testing App
    • EyeQuant Attention Analytics
    • Axure RP Pro zur Erstellung von Wireframes
    • Adobe Photoshop / Illustrator
  • Online-Marketing channels Services
    Contact

    Zieltraffic AG
    Rosenheimer Str 145 h
    81671 München

    T +49 (0)89 55 26 07-0
    F +49 (0)89 55 26 07-99

    info@zieltraffic.com