Search Engine Optimization (SEO)

Understand search engines – benefit from search engines

A whole array of factors is responsible for where a website gets listed in search results and these are summarised by the ranking algorithm of a search engine. Search engine optimisation aims to use the sorting criteria that analyse and value web content to improve the visibility of a website.
Two areas can be identified here: On site optimisation helps to make the webpage search engine friendlier, both in terms of technology, structure and content.
In the framework of offsite optimisation, continual link building is carried out to establish subject relevant back links that increase the popularity of the links.
The basis for search engine optimisation, with both on site and off site optimisation, is the choice of relevant search terminology.

SEO – more customers thanks to better placements

• better visibility in organic search results brings more relevant traffic to your website- all without banner advertising
• Search machine optimisation is a long term effective measure
• With SEO coaching from Zieltraffic, businesses can independently build up their SEO know-how and use this in the future for further projects without any external costs

Make the right decisions with detailed analyses

The application of the right tool is an important part of search engine optimisation. Tools are vital for both the search and choice of relevant keywords, as well as for the ascertainment of key performance indicators. Zieltraffic relies on various external solutions for ranking determination and the analysis of back links.

The most important trends and topics in the SEO branch at a glance

With the increasing popularity of social networks such as Facebook and Twitter, content published there is becoming more and more relevant for search machines. Therefore the incorporation of social media in SEO activities is increasingly gaining in importance. Social media content should therefore be continually optimised to make sure that it is just as easy to find on social media platforms as on conventional search engines. Furthermore search results are becoming ever more sophisticated, so that the results lists on Google not only include text links but also integrate universal search results provided by search engines from the most varied of verticals, such as maps, pictures, news and blogs. And this brings with it a new challenge, that of search engine optimisation for multimedia content.