Mobile Marketing

Always on, new possibilities with mobile internet

Mobile internet gives advertisers new ways of contacting customers and diverse use of synergies.

With mobile marketing, companies can make their campaigns (whether on or offline) mobile with very few adjustments. The mobile medium enables exceptional contact with different premium targets. With mobile advertising, users can be addressed by appliance type and by geo targeting with locally relevant advertising content. Mobile adverts lead the users to mobile portals or to applications on mobile landing pages and on market portals, which are the starting points for response marketing e.g. prize contests. In this way, the mobile phone functions as an additional channel with entirely new response possibilities.

Use synergies, benefit from new technology

• Synergy effects with the extension of on and offline activities into the realm of mobile internet with minimal costs
• New channel with response possibilities that until now were not feasible
• Trend technology gives a company’s image an innovative new edge
• Very good possibilities for personalisation and targeting
• Mobile internet users are a very attractive target group: They tend to be clued up on technology, have a high level of education and have a higher net household income than the average population
• Mobile marketing is generally seen positively by the user and is very much in fashion

Personal advertising delivered directly to the consumer

In the field of mobile advertising there are countless mobile portals and applications. Zieltraffic selects the right ones for you and makes sure that you reach your target group effectively. Campaign delivery is carried out by a private mobile ad server which means performance statistics are measured in the best possible way. With these results campaigns can be optimised at short notice and they can be adjusted individually to suit needs.

The most important trends and topics in mobile marketing at a glance

More and more people surf the net with their mobile phone. An increasing number of Smartphone owners, more and more applications, cheaper mobile tariffs as well as a growing number of mobile portals are all signs that the mobile internet is becoming available to the masses. With the user positioning feature, location based services and advertising measures, it is not only the device that is mobile but the content too. Immediate needs such as the search for a local restaurant can be fulfilled immediately and even directions can be provided. In this way users can be targeted with mobile marketing wherever they may be and at any time. Due to the fact that this medium is still relatively new, involvement requires more commitment than stationary internet mediums.