E-Mail Marketing Your direct line to the customer
  • E-Mail Marketing

    There is hardly a more effective direct marketing instrument than an intelligently designed email marketing campaign

    Many companies possess extensive stocks of customer data. Often this enormous potential goes largely unused.

    Zieltraffic sees to it that the most is made of this unused potential and helps to successfully integrate email marketing into the online media mix of your company. We support you in the implementation of email marketing measures. We design effective advertising mails and newsletters and thus help you address your customers personally, quickly and at low cost.

    How does it work?

    Personal contact – relevant content – extensive performance control

    Email campaigns increase customer loyalty and satisfaction and assist in the acquisition of new customers.

    The “double opt-in“ registration model ensures that only those internet users who are interested in the product at hand receive your mailings and that legal security is not compromised.

    There are countless personalisation measures for directly addressing users and with which more potential for cross and up selling can be made. Flexible transmission models and differentiated analysis methods enable very precise performance control.

    Advantages

    Make use of the vast potential of your client data

    • Effective use of available client data and full exploitation of sales and cross- and up-selling potential
    • vVersatile instrument for customer loyalty, new client acquisition and improved customer satisfaction
    • exact determination of the performance of an email marketing campaign thanks to extensive reporting and analysis options
    • low costs with high scalability
    • quick and flexible sending of mails/newsletters
    • maximum deliverability rates thanks to the CSA certified Zieltraffic Mail Marketing System
    • exceptional contact that is both personal and target orientated due to a segmented address database

    Tools and Platforms

    Targeted communication: "Zielmailer"

    “Zielmailer” is Zieltraffic’s email marketing system. It offers multiple functions that are necessary for the efficient creation of email campaigns and a lot more:

    • Email client preview
    • Mobile preview
    • Clickmap
    • Interest analysis (Eyetracking)
    • Geo tracking
    • News and article management

    …and much more – more information at E-Mail Marketing for Z MEDIA .

    The Latest

    The most important topics and trends in email marketing at a glance

    A major trend in email marketing is the detailed personalisation of mailing content, for example an extensive personalisation of news and articles including fully automated photo personalisation to guarantee even more relevance for the receiver. Additionally, social media integration is becoming more and more important for successful email marketing campaigns. With social sharing, the content of mailings can be spread across the popular social networks, increasing the reach of a mailing campaign and all of this at no extra cost.

  • Online-Marketing channels Services
    Contact

    Zieltraffic AG
    Rosenheimer Str 145 h
    81671 München

    T +49 (0)89 55 26 07-0
    F +49 (0)89 55 26 07-99

    info@zieltraffic.com