Measured on sales, keyword advertising is the number 1 in online marketing tools. Zieltraffic makes sure that you get best possible results from this instrument.
Online data volume is growing exponentially. Search engines are therefore becoming more and more important, as is keyword advertising (also known as SEM, Search Engine Marketing). Zieltraffic as a qualified Google AdWords Company, a Yahoo Accredited SEM and a Miva Certified Expert has the whole SEM spectrum covered. We select suitable keywords for you and make sure that the sponsored link campaigns are initiated and maintained. We take over editorial responsibility for advertising material and provide you with integral performance orientated bid management for all booked keywords. We work in cooperation with strong partners, and with both our branch know-how and our excellent technical knowledge, we can provide you with the best possible service going.
The starting point of a successful keyword advertising campaign is the choice of suitable search terminology. Advertising texts are formulated based on these sets of relevant keywords, which are specifically customised to suit the user entering the relevant search term. The display of keyword ads can be controlled in a variety of different ways; demographically, regionally or chronologically.
Along with text display, pictures, videos and rich media ads also play an important role in keyword advertising. With one click on an advert, the user gets immediately directed to the advertiser’s offer page.
Google, the biggest player in SEM, bills keyword ads on a cost per click basis. The advertiser therefore defines a maximum price per click on an advert. Where that advert will then be positioned, depends on the maximum offered amount, as well as on the advert’s click through rate, the relevance of the advertising text and the quality of the landing page. In addition to inclusion in Google search results, adverts can also been placed with the Google search network or in the Google Display Network.
Technical progress means that SEM adverts are increasingly exploring new territory, such as mobile devices or innovative formats such as Google TV. With these forms of technology, but also with "classic" internet, the focus is currently on interest related advertising. Google recently facilitated the publishing of adverts that orientate themselves on the surfing history of the user. There are two variations: There is remarketing, which specifically targets users who have already shown an interest in a specific product or service and who have already visited certain sites. Then there is specific interest marketing, which targets users interested generally in a particular subject and directs them within the Google Display Network. They need not be visiting a subject related site to be targeted. In this case Google does not make decisions based on a visit to a specific site, but on the basis of a user’s general surfing behaviour.